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THE APPRENTICE candidate Lee McQueen evaded a boardroom showdown for a ninth week running tonight - but his presentation skills failed to impress Sir Alan Sugar.

This week's task saw the former recruitment sales manager from Princes Risborough try his luck promoting tissues in the multi-million pound, cut throat advertising industry.

While Lee's team won the task, Sir Alan described his presentation to managers at leading agency Ogilvy as "a bit fumbly - poor and unprofessional".

The 30-year-old admitted he was bitterly disappointed by his performance at the meeting, adding: "I'm absolutely gutted at how that's come across."

But Sir Alan did praise his creativity for dreaming up the brand name Atishu for his team's product.

The challenge saw Lee collaborate up with fellow candidates Alex Wotherspoon and Lucinda Ledgerwood to produce television and press adverts for their tissue brand.

He was forced to spend the task playing peacemaker between his colleagues as they clashed over decisions about their brand's garish box design and family based advert concept.

While his team's advert was far from subtle, Ogilvy thought it beat their rivals who had forgotten to prioritise the product in their advert's message.

Sir Alan told Lee, Alex and Lucinda: "You won because you horrible advert and your horrible box rammed the message home."

With just three people in team Alpha, if their campaign had lost the task, Lee would have found himself at risk of getting fired for the first time.

Instead, he and his colleagues went off to Harvey Nichols for an out-of-hours complimentary shopping spree.

At the end of the show, it was Raef Bjayou that Sir Alan pointed to as he announced "You're fired!", describing him as "nothing but hot air".

10:16pm Wednesday 21st May 2008

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